22 - Blog Writing

Writing a long blog post which will act as the lead magnet and give me enough SEO juice to start everything from a inbound marketing purpose kept me working all day.

Worked on this post with a whole lot of research conducted quite a while ago, compiled it to my heart’s satisfaction, left it to work on something else and then came back to it.

While I am building this, there are two important considerations - the long team lead attraction and the short term lead gen. Since I do not have a website (proper one at least) and the product is just Figma files I cannot do the latter. The former, while not something which will generate leads immediately, will need to give me searchers with intent a few months down the line. That is what I worked on today.

AI helps research, it sucks at writing, the research part also sucks but sucks less. It sometimes hallucinates more than a oxygen deprived mountaineer on the premium stuff. Every line has to be validated, every fact checked, every opinion qualified.

I did that for a quarter of the document today and will do the same tomorrow and the day after tomorrow till I have a good document. Like a chef who will use the bones of yesterday’s chicken for the stock today, I will use parts of the post to offer a wide variety of other content which will buttress the opinion I have and the argument I am making.

That’s what I worked on today.

Sid