Illustrated portrait of Sid Varma in a beanie and sunglasses, palm trees behind him.

Sid Varma

I build the systems that run companies.

Most companies run on memory, habit, and whoever happens to be in the room. I'd rather write it down, make it repeatable, and let the system carry the load.

I co-founded Syrencloud, where I learned that the hard part is rarely the product. It's everything around it: how work gets decided, documented, handed off, and held to. Today I'm building AllyMatter, so teams can write down how they work, get people to acknowledge it, and prove it when someone asks. It's the tool I kept wanting every time a policy sat in someone's inbox and nobody could tell me who had actually read it.

When I'm not building software, I'm growing coffee in Sakleshpur. Turns out a farm is also a system, just one that ignores your deadlines.