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Jun
09
Apple Email & Privacy

Apple Email & Privacy

When Apple prevents email senders from using invisible pixels to track email opens (and other things), it hurts those who rely a little too much on email opens as an engagement metric, and spammers.
1 min read
Jun
07
The Apple and Facebook fight shouldn't scare marketers

The Apple and Facebook fight shouldn't scare marketers

Removing third-party tracking does not stop marketers from writing great copy which converts, great ads which promise to solve for the customer, nor does it help marketers who have a valid reason to reach out to customers from reaching out to them.
1 min read